Ticketmaster Expands Into East Africa With Quicket Launch in Kenya and Uganda

Ticketmaster is growing in Africa by launching its Quicket ticketing platform in Kenya and Uganda. This is a move into two East African markets that are growing fast in live shows.

On August 20 2026 the expansion was announced. Quicket’s local know-how meets Ticketmaster’s worldwide ticketing technology and reach. The platform helps fans find and buy tickets easily and gives artists, venues, promoters and event organisers better tools to run and grow live events across the region.

Quicket Brings Local Ticketing to Kenya and Uganda

though the official Ticketmaster-backed launch is new Quicket already has strong experience in East Africa. The company has partnered with players in the region since 2016 building ties and learning the live entertainment market on the ground.

The new expansion lets that experience be backed by Ticketmaster’s infrastructure and technology. Ticketmaster says it handles over 600 million tickets each year in than 35 countries. This gives Quicket the size it needs to help organisers as East Africa’s live events grow.

Mobile Money at the Center of the Experience

A part of Quicket’s launch is its connection with popular local payment services.

Fans in Kenya and Uganda can use payment options such as M-Pesa, MTN Mobile Money and Airtel Money when buying tickets. These connections make ticket buying easier by using payment methods that many people already use in life across the region.

The platform will also use digital tickets. Digital tickets help organisers cut down on fake-ticket fraud and make entry to venues quicker and smoother.

For fans this means the ticket-buying journey can move more toward a mobile-first experience from finding an event to buying a ticket and showing it at the venue.

Events Where Fans Already Discover Them

Quicket is also focused on event discovery of treating ticketing as a separate step after fans have already chosen what they want to see.

The platform can spread event details across services such as Spotify, Google, Meta, Bandsintown and Apple Music. This gives organisers ways to show concerts, festivals and other live shows to potential audiences.

The strategy shows how entertainment discovery is increasingly mobile. Fans can meet an artist, song, festival or event online. Move directly from discovery to ticket purchase without having to search a separate event website.

More Tools for Event Organisers

The expansion also targets organisers and sponsors.

Quicket will give real-time audience insights. These insights let event organisers understand their audiences better and see where ticket demand comes from. This can help organisers make marketing and audience-engagement choices.

The mix of payment options, digital tickets, event distribution and audience data is meant to give organisers a fuller ticketing platform as the region’s event industry expands.

WhatsApp Ticketing and AI Tools Are Next

Quicket is already planning beyond its launch in Kenya and Uganda.

The company is building WhatsApp-based ticketing. This could let fans find and buy tickets on a platform many people already use for communication.

Quicket is also developing AI-powered tools that make finding and buying tickets simpler. These steps point to a future where event discovery and ticket buying grow more linked to the digital platforms fans already use.